Wow, talk about a great experience. We (my wife and I) had wasted 20 minutes up the street at the Mercedes dealer, and after walking (driving) away from there completely frustrated from being completely ignored, we stopped in at the Jaguar dealer since the XF is in the same class/size of car we're interested in and we're shopping around to see what's in the segment. One of my team just bought an F-Type that's really nice and a hoot to drive, so we started off checking out a nice F-type convertible outside the showroom and were quickly greeted by Julian. After a quick discussion about what we were _really_ looking for (the F-type would be nice, but I already have the sports car niche covered), we were seated in an XF-S and discussing features and the build quality, options, comparing it to the BMW 535 we were cross shopping to and so on.I have to say, Julian was great! Very knowledgeable (although I did stump him about the weight of the XF , 3800lbs BTW - so it does fit on my 4500lb garage lifts :) ). We didn't buy the XF because it was the wrong color (white) and because we were really doing the cross shopping research, not quite at the point where we're ready to buy. But we're close! Very close. The XF was extremely tempting! We thought we would just go with the safe choice, the BMW 535, but we're doing some serious reconsidering!The experience at Jaguar Land Rover in San Jose is what made the difference. The car is nice and checks all the boxes for what we're looking for, but it's the experience that makes the difference. We felt comfortable talking about the car and our needs/wants. No pressure to buy. Nice test drive, no forms to fill in or other hurtles to deal with. We got to experience the car we were interested in without "sales pressure" getting in the way. We felt welcomed and appreciated. That's how buying a car, or anything really, should feel!I have bought a number of cars over the years, and I can honestly say that it's always the buying experience that makes the difference. Honestly, most cars these days, in the same segment, are about the same, sure there are some minor feature differences and some (although fewer over the years) styling differences. It's your sales person and the buying experience that will make the difference. When there's no overt pressure to buy, you can be comfortable making the right decision. Make your mind up on your own time, not theirs. The dealership/sales person needs to earn your money. That they let you really experience the car on your terms, not theirs. The Mercedes dealer up the road failed spectacularly at this  (see my review of them for details)! This Jag dealer rocks! Julian Rocks! The combination of dealership policies and sales person is right!Remember, it should never be that you have the privilege of buying from them. It should always be that they have the privilege of selling the car to you.If we do buy the XF (which is very tempting!), it will be from Julian, from this dealer. Thanks Julian for a great experience!